Why Your Elevator Pitch Isn’t Working

The easy part is remembering what an elevator pitch is: a short, catchy way to describe your business when you don’t have time to elaborate details (as in an elevator ride). The difficult part is knowing how to deliver one. This article highlights a few aspects that can go wrong with your elevator pitch, along with solutions to make sure that in your short window of time, you’re communicating an intentional message.

For example, author Anna Johansson writes that too often the “bottom line” of a pitch isn’t apparent, and though it will vary depending on your audience, it should also be clear what it is: “For investors, it’s either profitability or longevity. For clients, it’s often a proposed solution to a real problem.” As Johansson states, you must know who you’re talking with—and adjust your pitch accordingly. Easy to understand, harder to do. She provides good tips on how to create, polish, and tweak a distinctive elevator pitch

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Use machine learning to analyze candidate information and recruit the best talent. Learn more about Microsoft Teams.

Recruiting has evolved. Fueled by machine learning and AI, today’s top recruiters are implementing a host of digital tools to not only help them locate the best talent, but also statistically identify which candidate is the best for each role. And with the expanding reach and integration available within digital collaboration software like Microsoft Teams, the odds of choosing the wrong person for an important role are fading into obscurity.

Stay subscribed to learn more about Modern Workplace trends and how you can empower your recruiting teams with Microsoft.

View: Use machine learning to analyze candidate information and recruit the best talent. Learn more about Microsoft Teams.

Microsoft Talentsoft Dior Partner Story


Few things are more challenging than having a co-worker or boss who isn’t prepared for their current position. To be fair, though, recruiters have a lot resting on their shoulders and they’re well aware of the importance of their role. Placing the wrong resource within a critical project can have long-lasting implications for the entire business, not to mention the investment that must be made in finding and training that person’s replacement.

Today, modern recruiting techniques and methods provide multiple filters to ensure a person’s the right fit for a role, but they aren’t always failproof. This is why leading recruiters such as Talentsoft have decided to go one step ahead and leverage digital transformation, machine learning, and cloud technology to help their clients always obtain the profile they’re looking for.

In this video, you’ll learn how Talentsoft uses all of these technologies integrated into Microsoft Teams to help fashion industry giant Dior reach and employ the best creative talent in the world.

5 Things to Avoid While Using a Team Messenger

Team messenger apps are a great addition to the workplace, especially in today’s environment where working from home and flexible work schedules are the norm. However, it’s easy to forget that just like unbulleted emails and leaving used Tupperware in the company fridge, there are some behaviors that are frowned upon when using office communication tools.

In this article, you’ll review 5 basic rules that professionals must be mindful of when using a team messenger application in the office or remotely. Always keep them in mind to avoid awkward situations and the office blacklist.

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Empower your entire organization with Microsoft Teams

You’ve just arrived at the office, booted up your computer or laptop, and filled your first cup of coffee. You sit back down, take a sip, and what do you see? Chances are it’s a login screen. Hastily, you type in your username and password and get on with a productive day. At least that was the idea, until you remember you forgot to send Karen from HR your vacation request form. You try to reach her by email but to no avail, so you boot up the informal messenger that everyone in the office uses because the legacy messenger set up years ago crashes when you send so much as an emoji. But of course, you once again need to type in your login info, only to see that Janice is not online. So ultimately you end up making two trips to HR (on the first trip, you forgot to staple your vacation balance because the document is stored in a separate internal SharePoint) to finally get your vacation approved.

Ready to throw your computer out a window yet? We don’t blame you. This scenario may seem comical, but it’s a reality that thousands of employees must endure thanks to the lack of a single, unified digital workspace. Preferably one that can be implemented across your entire organization and serve as a hub for all documents and teams to collaborate, within and across projects.

After reading this infographic, you’ll learn how each department within your business can utilize Microsoft Teams to become more efficient, store documents securely, and collaborate seamlessly with any peer or colleague.

View: Empower your entire organization with Microsoft Teams

The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make

Humans love stories. More marketers are utilizing storytelling to connect with consumers, yet they’re discovering it’s not as easy as it sounds.

Businesses make mistakes with storytelling, and in this article Matthew Luhn, a story-branding consultant and writer of storytelling in the business world, shares his insight with author Kimberly A. Whitler. Luhn says one example of a common error is when companies make a statement rather than tell a story. They write, “We have a great story,” but then fail to tell the story. “Having a story,” says Luhn, “isn’t the same as saying that you are telling a story.”

Read The ‘Superhero Fallacy’ and Other Storytelling Mistakes Marketers Make” to learn about other common faux pas marketers make when using stories to connect with customers.

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Transform your business from local to global with digital collaboration. Get started with Microsoft Teams.

How do you increase the scale of your business without compromising your teams’ work structure and methodologies? Truth be told, there is no single answer to this question, but there is one solution that has been proven to yield outstanding results for today’s leading enterprises: digital collaboration. However, the real challenge lies in choosing the correct platform on which to build your modern workplace—one that provides the flexibility, efficiency, and customizability that complements your work methodologies and empowers your employees.

Thankfully, one such platform exists, and is currently being utilized by today’s industry leaders to complete fascinating, intricate projects around the world. Subscribe now to learn how Microsoft Teams can become the best tool for your workforce to reach its full potential, and how your business can go from local to global with Microsoft cloud.

View: Transform your business from local to global with digital collaboration. Get started with Microsoft Teams.

Go The Extra Mile – It’s Never Crowded

The competition is bubbling with businesses trying to replicate successful products and services. What’s not easy to copy is a unique, stand-for-something brand that customers associate with your company. This article shares three fundamental topics to help you navigate toward unique: Does your brand and core value permeate your staff, culture, and communication? Do you have an in-depth understanding of your target market? How is your brand differentiated from competition? Read Andrew MacKenzie’s “Go the Extra Mile-It’s Never Crowded” for insight on finding your clear differentiator—one that your customers will recognize and appreciate—and then be willing to go the extra mile for them.

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Distinguish Your Company from Competition

What separates—distinguishes—your company from the rest? You know you need to stand out from other businesses that offer similar products and services. You need a unique factor, because the competition is saturated with like-minded businesses offering similar products and services. What’s not easy to copy is a unique brand that customers associate with your business.

Most of us believe we do have a differentiator but that’s not what’s important, states author Andrew MacKenzie. The key “is whether your customers recognize and care about your differentiator.” Read “Go the Extra Mile-It’s Never Crowded” for insight on finding your clear differentiator—one that your customers will recognize and appreciate—and then be willing to go the extra mile for them. Want more relevant thought leadership inspiration? Connect with us now!

View: Distinguish Your Company from Competition

J Walter Thompson Unlocking creativity with Microsoft Teams


Creativity is like a living organism. It requires the right conditions to appear, careful nurturing to become more capable, and a diverse ecosystem to thrive. However, just like any organism, it can disappear in an instant if its environment doesn’t provide the conditions it needs to grow and reach its full potential.

Ironically, nothing generates the mass extinction of creative ideas faster than alienating cubicles. So organizations quickly began to change from the inside to create environments that foster innovation and dynamic work methodologies. With the advent of digital, they realized that not only did physical spaces need to change, but also their digital counterparts. Let’s face it—when was the last time you read a company-wide email reply and thought it was a good thing?

In this video, you’ll learn the inspiring example of how J. Walter Thompson—one of the largest communication agencies in the world—has mastered the art of digital collaboration thanks to Microsoft Teams. From collaborating with the world’s leading experts in prosthetics to give a veteran the ability to once again swim with his family, to simply networking and having fun, you’ll see how Teams is much more than a work tool—it’s a hub for inspiration and creativity.

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